BOLD FLAGSHIP STORE / BOGOTA / 2023
Bold is a thriving technology company dedicated to expanding financial access to electronic payments in Colombia. As the company’s client base has grown exponentially, the need for physical spaces that foster interaction, connection, trust, and brand awareness has become paramount. The goal was to create Bold’s first flagship store—a space where customers can experience and interact with the brand in a welcoming, warm, and human-centered environment, becoming part of an entrepreneurial community.
The design emphasizes the use of lighting, color, textures, and the warmth of raw materials such as wood, granite, and exposed concrete. Every piece of millwork and furniture was custom-designed and built, with simple sculptural elements defining the space. A staircase, enclosed by wooden vertical louvers, connects the two levels.
The first level features a spacious and inviting atmosphere, becoming a triple-height showcase visible from the street. This level includes a front desk, merchandise display, interaction tables, product display tables, touchscreen totems, minibar, and waiting area. The second level, more private and enclosed from street view, houses a multipurpose space primarily serving as a small auditorium for product launches, seminars, and training sessions. Additionally, it includes a VIP attention desk area and two offices.
Photography by Ivan Ortiz Ponce